Running an A/B test on your website can have incremental effects on your conversion rates, user engagement, but also the quality of design that you provide to your customers. The thing with web design is, you build a single design, and it works, but even though it does work; there’s room for more. That usually translates into learning about the purpose of individual elements on a landing page, and how the changes on those elements can affect your bottom line. So many business owners who use a website to sell their products, forget that A/B testing has helped many marketers increase their selling points by significant margins. 10%, 20%, even 400% increase in conversion rates if utilizing the full potential of split testing. It’s not just the positioning of the “buy now” button, it’s also the way you present your forms and whether a more simplified form leads to an increased rate of engagement.
It goes without saying that any change made to web design is going to have lasting effects and to figure out whether those results are positive or negative, you need to get yourself up to speed with modern A/B testing methods. WordPress doesn’t fall out of the category of platforms that can be split tested to great extents. The current availability of plugins for doing A/B testing on a WordPress blog isn’t very great; however, choices are there. Besides those plugins, we have a few industry-leading A/B testing platforms that specialize in A/B split testing performance and analysis, and those can also be easily applied to your WordPress website.
Split tests extend into areas like colors of the calls to actions buttons you’re using, including their text. You can also test two different versions of your email marketing emails and segment your results accordingly. The location of web design elements matters more than we’d like to admit; for instance, is it better to put the buy button at the top or at the bottom? That’s what you’ll learn once you establish an understanding of the following tools, plugins, and platforms. While we’re satisfied with the number of tools that we’ve got covered here, it would be nice to hear community feedback on any other alternatives, particularly on external resources, like advertising and email.
Nelio AB Testing
So what are we looking for in an A/B testing plugin for WordPress? Surely we want more than just the capability to test two different designs through a dashboard? Nelio’s focus is highly oriented around the performance monitoring of individual parts of your content producing process, that includes testing alternative titles, featured content images, even descriptions for your products (if a WooCommerce user), which can be also configured to reflect custom changes in posts. The heatmaps service provides an easy way to log your visitor interaction experience with your website, and how they go from opening your website and then closing it, what happens in the middle (their interaction) is what could give you the important insight on how to restructure your design so that visitors are more prone to complete actions, rather than skim over certain parts of your site.
Without such direct tools, it’s impossible to monitor that live experience that visitors have with your site. Even when it comes to testing different types of content in your posts/pages, you can just configure it so that the post you’re split testing includes a buy button, and then monitor if any sales are coming in through that button, in that particular post. Want to test various types of widgets? Sure.. Nelio can do that for you as well. Rarely you see a WP plugin that can A/B test widgets, but this is another sensitive area of your web design where a lot of information is being put, and sometimes you can’t decide whether the subscription box should be at the top or the bottom, so Nelio can help in that area as well.
Flexible AB Results
Flexible still needs a little bit of work we think; the idea is that you can create a campaign that would consist of two unique designs for a single page, so you can redirect the traffic and split it evenly amongst all of your visitors. We’re interested in seeing more of this plugin’s development, but for now, that’s as much as it can provide.
WB Ads Rotator with Split Test
Advertising is one of the areas that you’ll want to split test extensively, but why? Because ads are what makes your operation costs affordable. Thousands of website owners are heading to Google each day and trying to search for the best placement of their ads, but that answer doesn’t always come as a static one. You have to take into account the fact that your design is unique, and the placement of ads on your design is going to be unique to that situation. So the plugin works effortlessly. You create new ad placements and designs, and you start to monitor the performance of those ads for each of the unique designs. This way, within a few days you’ll have a better grasp of which placements are performing the best in a particular situation. All incoming traffic is recorded, so you have easy access to it from your dashboard.
Nugget by Ingot
Ingot at the moment isn’t concerned with marketing their product; their goal is to smoothen out the cracks in their A/B testing product, to make sure that it is ready for a huge influx of users when they decide to start marketing it. Ingot’s core feature is the automated split testing environment that can be launched against a unlimited number of design copies. You might know what kind of changes you’d like to make your designs, and perhaps it feels that it’s too many of them all at once, but with Ingot you can test all of those designs and see what works for your design. The algorithm is built so that it can function even under the heaviest of loads, if you’re operating a high-traffic website. You can test call to action sizes, shapes, and colors, you can also test custom headlines, including for your WooCommerce products. If you’re a WordPress developer you can tap into the API can plug the testing patterns in your dashboard; helpful.
Marketizator works in four areas: surveys, split testing, segmentation, and personalization. You can tap into all four of these areas with the single plugin. The plugin is based on the external Marketizator platform where you will need to create an account first to use all the plugin’s features, but the process is painless. Your new set of website optimization features is going to include an A/B testing platform that will let you test multiple designs on pages and posts, will give you tools to create custom marketing goals and work towards achieving them with custom settings and adjustments. The next feature is the surveys; these will give you the necessary insight into what your users think about your product and how you can best improve it. There’s nothing like sending out a survey and asking users direct feedback that you can act upon. All forms will include the possibility to collect leads directly from the survey. An exciting feature is the popup banners — create custom popups that load at certain percentages, open when a user tries to close the page, or triggers when they’ve scrolled past a particular element; the designs are customizable and can themselves be split tested. Segmentation is for those who want to segment user behavior, manage cookie-based entrances and more.
Simple Page Tester
Alright.. Simple Page Tester has more than 4k users, why is that? It’s because the plugin does only one thing. It tests two different pages and reports on the results/changes. It’s a flexible and easy to learn how to use the plugin that can check multiple versions of the same page except slight changes between the two, or three, or four. It’s friendly with search engines so that you won’t be losing out on any organic traffic.
Marketing Optimizer for WordPress
Spark up Marketing Optimizer to test multiple versions of your landing pages and learn how your customers react to different versions, and whether switching to a different version can improve your bottom line. Chances are you have at least one page that acts as your ‘confirmation’ or ‘thank you’ page for visitors that have just converted. You can now track all of these conversions with a simple shortcode that lets the system know that the visitor has just completed a successful conversion, and the proper version of all the web pages that visitor saw is credited with a conversion. This allows you to have many different conversion goal pages and still track all your conversions in properly. You can create changes to custom post headlines and test multiple versions of it, or you can change the full layout and test different versions of it. A/B test images and whether they have an impact on visitor engagement.
AdBasis wants to help business owners to optimize their marketing funnels, all from a single management dashboard. Create campaigns that can be used to test multiple variations of advertisements, including a graphic design integration so you can create multiple versions of a single ad from within the AdBasis platform. You can use AdBasis to create custom sale/purchase scenarios and populate them with custom keywords to deliver the best possible landing pages every time.
It can seem like automated algorithms are just promises that never fulfill themselves, but we’ve stepped into an age of web development and digital marketing evolution where automatic optimization is possible, and it can deliver very reliable results in the right scenario. That includes multiplying the advertisement types that you are using, and running custom versions of each and providing them seamlessly to all your visitors.
ChangeAgain’s drag and drop customizer ensures that even those inexperienced with A/B testing will have the option to create multiple versions of their website/landing pages, and continuously run tests against them to find out which version works the best. ChangeAgain will integrate with your existing Google Analytics account, which will let you preview your split test results also in Google Analytics. Create multiple variations of a single landing page, and ChangeAgain will automatically redirect all your existing traffic amongst those pages, so you have a solid data report on how each of the pages is performing. Targeting is also possible for geolocation and device type.
Kameleoon targets six unique areas of digital marketing that can you can plug into your existing digital marketing strategy, and of course yield great benefits. The first area is A/B testing, where Kameleoon can help your business strategy to blossom based on the results that you get from testing different variations of the same product landing page. The second area is about personalization, and how you can use several of Kameleoon widgets to give your users a real-time content experience, whether to announce new products or to allow visitors to get in touch with you instantly. Already in the third area, we can see how all this comes together through segmentation — the segmentation lets you filter your existing results and then serve the best possible results only to a select audience that reflects the criteria. Your email marketing campaigns can also get a full makeover with the concise email personalization feature that monitors user engagement on your product, and uses it as means to make your emails more personalized.
Convert’s traditional approach of an integrated WYSIWYG editor gives you more streamlined way of creating custom designed landing pages, and landing page goals that can be instantly tracked using the in-built algorithms. You can connect your GA account and watch the growth of your revenue from there, directly understand which parts are affecting the growth; but also have access to real-time analytics. Optimizely is widely recognized for quickly integrated with services like WordPress, Shopify, HubSpot, and others; making it a reliable platform for split and custom design testing.
Optimizely’s product range begins with Optimizely Testing — a productive marketing suite targeted for increased user engagement, and of course increased revenue per user in the long-term. You can test cross-device and cross-browser; create new and exciting design concepts and use them as temporary solutions for testing the performance of different design features. The second product is Optimizely Personalization — a recognition platform that can recognize user behavior and accordingly deliver content to the user based on their behavior. The machine learning algorithm can decipher which users are to be prioritized and to be delivered a unique experience, all with years of a track-record in such predictive analysis. The stats platform will let you run campaigns against your prefered goals and check which particular design can work the best for the particular goal that you’re targeting.
Visual Website Optimizer
Visual Website Optimizer covers a range of areas concerned with digital marketing. Those include testing, experimentation, research, user feedback, analytics & reporting, targeting, and also personalization. Each area is divided into its group with accessible sub-groups to take your business growth to the next level. Split testing and multiple-variation testing is what has kept thousands of customers attracted to VWO. Listen to user feedback in real-time using direct personalization tools. Analyze your landing pages for possible improvements and act immediately. Heatmap monitoring is also available if you’d like to learn more of how the user enters and exits your website, and the kind of actions that the completes once he’s active on the page. Create personalized content and display it to a segmented audience.
Maxymiser can be found amongst the top 10 leading cloud solutions that help marketing experts to better position their website and application designs so that they can naturally increase revenue, user engagement, and user satisfaction. Acquired by Oracle, Maxymiser can give your business’s bottom line a short set of insights about user targeting, and user satisfaction in particular browsing scenario. Maxymiser personalization widgets can allow you to create automated personalization experiences for your eCommerce sites — for example, you could recommend your users in real-time about the choices of products they have whenever they browse a particular product. This kind of level of recommendation outweighs the traditional “recommended posts” algorithm that we find in commonly related content widgets, particularly in platforms like WordPress.
Unbounce’s strong point, it’s built for marketers. Their focus is to work and sell their product to marketers that have prior experience in digital marketing, and are keen to rely on a more sophisticated platform targeted at split testing multiple design choices for a single product. Quickly bootstrap unique and modern templates using a drag and drop visual content editor, customizing the positioning of the element becomes so comfortable you start to enjoy the process. Unbounce doesn’t stop there though, their dedication for being the best tool in the market shows.. advanced design capabilities are implemented that can let you create modern-feel landing pages that users won’t be able to differentiate. You won’t even need to use external forms creation plugins, because Unbounce provides the option to create your forms within the dashboard directly. This leads to a much quicker adaptation for the users as well. If running advertisement campaigns is your thing, you can enjoy the dynamic functionality of Unbounce’s text replacement tool. Test variety of advertising pitches and see which ones yield the best clicks.
Lander’s visual design editor will have you pushing out unique landing pages any time of the day. Either start creating your landing page, or use any of the pre-existing templates and make custom modifications to them. Of course, why would we include just a landing page building tool alone? Lander excels in its set of features by letting you create multiple landing pages and A/B testing them against your existing stream of organic traffic — needless to say, real-time editing of content can have unprecedented benefits. Lander provides a great deal of unique features: auto forms fill; now your users can fill out important forms data based on their history of input in other forms, a simple click of a button will get your Google Analytics account plugged into Lander, giving you concise insights about the experience users are having with your landing pages. Email marketing isn’t forgotten either; you can configure your email settings to send out a welcome message any time someone signups using the in-built email marketing widget that Lander has provided for your landing pages. Integration with several Google services as well, such as Google Fonts, and Google Maps. You get everything you need to create authentic landing pages, without having to write a single line of code.
Premium Plugins for A/B Testing a WordPress Blog
As per tradition with all of our concise roundups of tools that help webmasters to increase the performance of their online business, we tend to close the collections with a select few tools that come from a premium marketplace, and in this case, we have a few interesting choices to pick from. All of these will be aimed at WordPress blogs directly, so unlike the few tools that we mentioned above that were targeted at ALL websites, we’ve got first part and the last part solely to WordPress itself. It’s still a fragile market for many WordPress bloggers, split test does indeed require an investment of time to squeeze out the best juicy out of it, but in the end it is much more than worth it. It teaches about the way your users are interacting with your website, and it teaches you essential design strategies that can be reapplied anywhere else, on any website.
WP A/B Theme Conversion Testing
Wonderful idea for a plugin from a creative developer. How about we test multiple WordPress themes at the same time, without the need to install separate databases, or configure individual paths? Instead, how about, we have a plugin that allows us to test all of our installed themes all at once, and determine which one brings the highest engagement rate? You can configure the plugin to display a single theme for a single user for as long as you wish, perhaps a day, or a month. This kind of methodology increases your chances of finding a design that your customers and visitors are happy to interact with.
WooCommerce AB Split Testing
Bring your split testing ambitions into your eCommerce business, more precisely — your WooCommerce installation. If you’ve been dreaming about testing multiple product page versions per product, then now is your chance to realize that dream by grabbing a copy of this plugin. You can create a unlimited number of product landing pages and test individually the performance of headlines, descriptions, and visual content. The plugin will automatically choose the version to display to the user that’s coming to the product page, while equally distributing your traffic amongst all visitors. All changes can be previewed before published.
Multi Landing Page A/B Split Tester M.I.S.T.
MIST although based on popular and existing foundation of split testing, does operate in unique ways thanks to the integration process. Click the MIST button within your WP posts editing page and add new (unlimited) elements to the page to have the plugin automatically split test the original and the unique landing page for results. It saves you from having to do such testing manually, and not that it would be convenient anyway.
Power Headline – Headline Split Testing
You know how all popular media and clickbait websites succeed so quick, and so confidently? It’s because they know the power behind headline manipulation and the way that the user interacts with headlines. Power Headline will add extra custom fields below your WordPress posts title input form, allowing you to specify a selection of different headlines to use in tandem with what you’ve already got. Then, the algorithm automatically switches between the headlines, deciding which one works the best and continues to serve the best converting result.
Split Test URL Rotator Plugin for WordPress
Google does give some weight to the URLs that you’re using, it considers organized permalinks to be much more friendly to the user experience, and will often favor them to present the global search results better. With the plugin in hand, you can test multiple versions of a unique website URI for a particular page, and see whether making slight changes can have huge effects on the bottom line.